T-Mobile for Business is encouraging everyone to participate in Buy Minority Enterprise (Buy MBE) Day. Our goal with the spot was simple: drive money to minority-owned businesses. To do this, we chose to tell the story of a dollar making its way through a community. As it passes through the hands of customers and minority business owners, we see firsthand the impact it has on local business. That’s the power of a dollar.
AD: Amrit Sahni | CW: Ross Harris | CD: Rachel McElrath | Producer: Charles Beale | Director: JJ Agustavo