BRANDING – Modern Moon
In 2022, a dear friend asked me to develop the branding and design for her soon-to-open Pittsburgh acupuncture clinic. Together, we developed the logo, color palette, website, style guide, and signage. In a world that’s increasingly digital, it was so rewarding to watch it come together in a real, physical space; a storefront sign of the logo, freshly printed business cards, a cleanly installed window decal. Visiting it in person was really special, and I feel lucky to have played a small part in her growing business.
