SOCIAL-FIRST WORK
Below is a collection of Social work by Ross Harris (CW) + Amrit Sahni (AD). The White Claw Canada, PNC Bank LGBTQ, and Differin Gel campaigns wer fully ideated and executed by us. The White Claw REFRSHR work was executed by us for social.
WHITE CLAW CANADA
In Spring 2022, Pineapple White Claw and White Claw Iced Tea hit the shelves in the Great North. We put together a launch fit for a Canada spring to get fans hyped for the new releases. @whiteclawcanada
DIFFERIN GEL
In this 2020 Differin Gel campaign, we collabed with talented paper artist, Noelia Lozano, to create a colorful and distinct art style for the product. Our assets were designed primarily with Instagram Stories in mind.
PNC BANK (LGBTQ Campaign)
LGBTQ+ people have unique financial journeys, from saving for gender affirmation surgery to planning for surrogacy. We wanted to show that PNC gets it with a social campaign that doesn't feel "bank-y", but instead genuine and relatable – Drawing from real-life scenarios and using bright colors to represent the vibrance of the community.
WHITE CLAW REFRSHR
In Summer 2022, White Claw launched an exciting new line of drinks. The White Claw REFRSHR line was complete with brand new product designs inspired by streetwear culture. The campaign spotlighted artists who represent the Refrshr spirit – makers who constantly push their craft and remix until they have a product that's unlike anything else.
INSTAGRAM CAROUSELS
We used Twitter to have a little fun and post thumb-stopping tweets that feel native to the platform, from emoji art to a flavor poll.
WHITE CLAW x KENTUCKY DERBY
IDEA 1: FLAVOR-INSPIRED HAT FILTERS
It’s not the biggest horse race in the country without fancy hats and fascinating fascinators. Let’s give all our fans a chance to get in on the fun. We’ll feature an assortment of whimsical, branded White Claw x Kentucky Derby hats on a limited time IG filter. On our page, we’ll prompt users to try out the filters and tag @whiteclaw for a chance to be featured on our story. Pinkies up, it’s time to get fancy.
IDEA 2: THE WHITE CLAW DERBY
Which horse would win the White Claw Derby? We’ll post/pin an IG story with graphics and bios for 10 flavor-inspired horses, and fans will select their favorite via IG poll.
The day of the real Derby, we’ll host our own two-minute race on IGTV. A professional commentator will hilariously bring the event to life as the horses race around the track, fueled by users’ IG poll picks,
WHITE CLAW x MET GALA
IDEA 1: GOING BOLD WITH JONATHAN VAN NESS
Why just post memes about all the questionable Met Gala outfits like every other brand, when we could cheers them instead? The morning after the Gala, when critics take to social to shade the looks, we’ll have optimistic personality Jonathan Van Ness take over our IG Live page to talk about everything he loved about the night’s boldest looks.
IDEA 2: WAVEMAKING COCKTAILS
There’s always a handful of Met Gala looks that get trashed online. Instead of joining in with hateful memes, let’s celebrate the event’s boldest outfits with original cocktails. We’ll work with the right mixologist to create drinks based on last year’s most daring looks, and share them on Instagram Stories. Let’s make an annual tradition out of cheersing the bold.
