BRANDING – Modern Moon
In 2022, a dear friend asked me to help bring her soon-to-open acupuncture clinic in Pittsburgh to life through branding and design. Together, we developed the logo, color palette, website, style guide, and signage. In a world that’s increasingly digital, there was a certain je ne sais quoi about seeing it all come together in a real, physical space—a logo turned storefront sign, freshly printed business cards, a cleanly installed window decal. Visiting it in person was incredibly special, and I feel lucky to have played a small part in helping a friend launch her business.
VOICEOVER
My unplanned voiceover “career” began in grad school, when I narrated my group’s Bacardi project film. I was paid in PBRs—but hey, everyone starts somewhere. Since then, I’ve done more scratch tracks than I care to admit, and even landed a real VO gig for Adobe Firefly. (Recorded on my Macbook Pro, inside a Brooklyn apartment closet.) Somehow, people keep letting me talk ¯\_(ツ)_/¯
VIRAL MOMENT
While working at Deutsch NY, we were tasked to “go viral” on TikTok with a group of student visitors. We had to make three videos. After filming two, I decided to just take them out for milkshakes instead. That’s when this happened. Within minutes, it had thousands of views, eventually racking up to 96.8K. A while later, MTV’s Ridiculousness reached out about using the clip and it actually aired on one of their episodes. Only in New York, right?