Below is a collection of Social work by Ross Harris (CW) + Amrit Sahni (AD). The White Claw REFRSHR work was executed by us for social. The White Claw Canada, Differin Gel, and LGBTQ PNC Bank campaigns were ideated and executed by us.
WHITE CLAW REFRSHR
In Summer 2022, White Claw launched an exciting new line of drinks. The White Claw REFRSHR line was complete with brand new product designs inspired by streetwear culture. The campaign spotlighted artists who represent the Refrshr spirit – makers who constantly push their craft and remix until they have a product that's unlike anything else.
INSTAGRAM CAROUSELS
We used Twitter to have a little fun and post thumb-stopping tweets that feel native to the platform, from emoji art to a flavor poll.
WHITE CLAW CANADA
In Spring 2022, Pineapple White Claw and White Claw Iced Tea hit the shelves in the Great North. We put together a launch fit for a Canada spring to get fans hyped for the new releases. @whiteclawcanada
DIFFERIN GEL
In this 2020 Differin Gel campaign, we collabed with talented paper artist, Noelia Lozano, to create a colorful and distinct art style for the product. Our assets were designed primarily with Instagram Stories in mind.
PNC BANK (LGBTQ Campaign)
LGBTQ+ people have unique financial journeys, from saving for gender affirmation surgery to planning for surrogacy. We wanted to show that PNC gets it with a social campaign that doesn't feel "bank-y", but instead genuine and relatable – Drawing from real-life scenarios and using bright colors to represent the vibrance of the community.
