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D&AD New Blood Awards 2019 Submission

Our team made Bacardi synonymous with the best moments of summer by putting the power of music, dance, and art to work. Introducing Bacardi Nonstop Summer — a global experience featuring worldwide dance parties, a live-streamed playlist, self-powered dance floors, and other interactive technologies.

CW: Nick Waddell | XD: Ray Zhang | ST: Chorong Kim | CBM: Ashley Devereux

 
 
 

concept video


 
 
 

summer-long music

 

nonstop summer playlist

 

From the beginning to the end of summer, Bacardi will livestream a ubiquitous nonstop summer playlist, featuring established and up-and-coming artists.

 
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LIVESTREAMED PERFORMANCES

 

The playlist will feature pre-selected songs as well as live performances, seamlessly rolled into a single set of uninterrupted music.

 
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streaming winners

 

When the streaming participation reaches a certain threshold, randomly selected listeners will be given the chance to attend an upcoming nonstop summer party of their choosing.

 
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the launch


 

GLOBAL DANCE PARTies

The Bacardí Nonstop Summer will kickoff with a series of dance parties all over the world, spanning from Miami to Tokyo.

 
 
 
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the design


party boats and photo booths

 

The party venues will be designed to reflect the ongoing nature of the nonstop summer experience. Party boats will be serving up drinks, and photo booths will provide perfect opportunities for participants to capture those unforgettable summer moments.

 
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the dance floors

 

A DJ booth will be found in the center of the events, surrounded by rotating LED dance floors, self-powered by piezoelectricity — to encourage people to keep moving.

 
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popup events

Participants around the world will be able to join in through popup events, featuring two-way screens that project themselves into the party using motion-tracking technology.

 
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special edition packaging


 

vr goggles

We’ll also introduce limited edition packaging that can be transformed into VR goggles, so Bacardi lovers everywhere can plug in and join the party wherever they are. 

 
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By harnessing nonstop music and movement, Bacardi will establish itself as the ultimate summer brand.